advertising – StuffWeLike

Spore’s Miniature Billboard’s So Small, You Need a Telescope!

EA’s definitely gone for some innovative marketing when it comes to Spore! This billboard, located in San Francisco’s Union Square is so small, you need a telescope to see it! They probably resisted the urge to make it microscopic, if you ask me.

The billboard is of a miniature size 14″ by 6″, and as you can probably guess, not very visible to the naked eye. EA has, therefore, cut your cost of buying a new telescope by adding one of their own:

I particularly like that telescope more than anything else. Cool sea blue, smooth and sexy (almost phallic, we might say) and totally awesome-looking. There’s no reason why EA shouldn’t be selling that; people will buy that!

Since a trip to San Francisco might a bit too much for viewing EA’s advertising expertise, check out what the billboard actually looks like below. And don’t be such a snob: donate some, goddamit! There are microorganisms dying for your DNA!

Source: Kotaku

Gearbox talks about how to do in-game advertising right

Gearbox recently landed a deal with Double Fusion for in-game advertising. Now, people hate advertising and for years, decades, in fact – games have been devoid of internal advertising. Gamers want to keep it that way. So gamers asked, how could Gearbox be so cruel and allow in-game advertising to pervade their fantastic games, such as their award-winning Brothers in Arms series?

Gearbox recently posted an update on their blog that sets the record straight on in-game advertising – they explain how it will work, how they value integrity and authenticity like all of us gamers. Hit the jump to find out what Gearbox says!

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Tip-toe through your supermarket

Its bad enough to see fat Americans zipping around supermarket aisles in motorized carts, now comes a product which will contribute to their “dumbing down” as well.

First announced back in January, by MediaCart Holdings, Microsoft Corp. and Wakefern Food Corporation at the National Retail Federation’s 97th Annual Convention & Expo – the MediaCart is about to roll out into supermarket aisles.

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