UBISOFT REVEALS BROTHERS IN ARMS FURIOUS 4

UBISOFT REVEALS BROTHERS IN ARMS FURIOUS 4

LOS ANGELES – June 6, 2011 – Today, during its press conference at the Electronic Entertainment Expo (E3), Ubisoft® unveiled the development of Brothers in Arms Furious 4™. Developed by Gearbox™ Software and published by Ubisoft, Brothers in Arms Furious 4 is the latest iteration of the best-selling Brothers in Arms® franchise that spins the series in a new direction. The game will be available worldwide for the Xbox 360® video game and entertainment system from Microsoft®, the Sony® PlayStation®3 computer entertainment system and Windows® PC in the first half of calendar year 2012.

Set in World War II, Brothers in Arms Furious 4 is a brutal first person shooter that offers an exciting campaign mode playable with up to four players in co-op, as well as an extensive competitive multiplayer mode.

The story follows four fierce and fearless warriors chasing the Führer himself. As one of the Furious 4, players will use special weaponry and unexpected combat abilities to fight the greatest threat the world has ever faced: an experimental Nazi army conceived in secret by the Third Reich.

“The Brothers in Arms franchise has been renowned for its gritty direction that has dropped players into the middle of World War II,” said Adam Novickas, U.S. director of marketing at Ubisoft. “With Brothers in Arms Furious 4, Gearbox brings the action to a whole new level filled with unexpected twists and over-the-top battles that are sure to please new players and fans alike.”

Gearbox talks about how to do in-game advertising right

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Gearbox recently landed a deal with Double Fusion for in-game advertising. Now, people hate advertising and for years, decades, in fact – games have been devoid of internal advertising. Gamers want to keep it that way. So gamers asked, how could Gearbox be so cruel and allow in-game advertising to pervade their fantastic games, such as their award-winning Brothers in Arms series?

Gearbox recently posted an update on their blog that sets the record straight on in-game advertising – they explain how it will work, how they value integrity and authenticity like all of us gamers. Hit the jump to find out what Gearbox says!

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