Gearbox talks about how to do in-game advertising right

Philips Factory

Gearbox recently landed a deal with Double Fusion for in-game advertising. Now, people hate advertising and for years, decades, in fact – games have been devoid of internal advertising. Gamers want to keep it that way. So gamers asked, how could Gearbox be so cruel and allow in-game advertising to pervade their fantastic games, such as their award-winning Brothers in Arms series?

Gearbox recently posted an update on their blog that sets the record straight on in-game advertising – they explain how it will work, how they value integrity and authenticity like all of us gamers. Hit the jump to find out what Gearbox says!

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