Its bad enough to see fat Americans zipping around supermarket aisles in motorized carts, now comes a product which will contribute to their “dumbing down” as well.
First announced back in January, by MediaCart Holdings, Microsoft Corp. and Wakefern Food Corporation at the National Retail Federation’s 97th Annual Convention & Expo – the MediaCart is about to roll out into supermarket aisles.
MediaCart is being touted as a “mobile computerized shop assistant – it will enable users to upload their shopping lists, monitor the cumulative price of their items, plot the quickest route around the store, and even view special offers and cooking recipes based on chosen food products.
A MediaCart spokesperson explained, “Shoppers would simply press the button and say, ‘Where’s the cereal?’ The cart then shows its current location, the product and the best route there.”
Explaining other user friendly features the spokesperson said “You just find the barcode on the bottom of the product, scan it and it pops up on your screen, as you go around it will subtotal all the items. You can also look at special offers that are on in the store.”
And, if that were not enough, the MediaCart can be programmed to spew out audio and visual advertisements as customers stroll around.
Ads will be based on where the cart is and the customer’s prior shopping history.
Wonder what will happen if you tell the cart to “Get lost!”