EA’s definitely gone for some innovative marketing when it comes to Spore! This billboard, located in San Francisco’s Union Square is so small, you need a telescope to see it! They probably resisted the urge to make it microscopic, if you ask me.
The billboard is of a miniature size 14″ by 6″, and as you can probably guess, not very visible to the naked eye. EA has, therefore, cut your cost of buying a new telescope by adding one of their own:
I particularly like that telescope more than anything else. Cool sea blue, smooth and sexy (almost phallic, we might say) and totally awesome-looking. There’s no reason why EA shouldn’t be selling that; people will buy that!
Since a trip to San Francisco might a bit too much for viewing EA’s advertising expertise, check out what the billboard actually looks like below. And don’t be such a snob: donate some, goddamit! There are microorganisms dying for your DNA!