WALMART Looks Into the Gaming Future

Walmart? Who shops at Walmart for state of the art gaming stuff?

Well, pretty soon it may be me and YOU, as Walmart corporate has allowed its key buyers to blog information they obtain from consumer electronics shows.

Now you can preview the newest games, gadgets and gotta have techno toys at their new blog.

BUT before you click away, here are some of the up-and-coming trends in the market as put forth by Tifanie Van Laar the Walmart game buyer.

Expect Packaging to Matter – We spoke with quite a few folks about their publishing. It is time for our industry to mature and take more responsibility. Look at movies and music and some of the efforts they have undertaken. No need for heavy plastic packages that really are way overbuilt. We challenged quite a few suppliers on this front. We can, and must do better.

Expect More Street Dated Releases – Here too, we have much to learn from our brethren in music and movies. You know that Tuesday is the day for big releases in movies and music. Even smaller releases are out on Tuesday. With some of the marketing and development costs makers are talking about, there is no need to just ship date these titles. A street date serves as a call to action for the consumer. Hey, if I were spending $10 MILLION on just marketing a title, I would want a street date. Only one retailer does not want street dates, the other retailers want them. Seems that less than 30% of the industry is trying to have it their way. It just does not make sense to the industry or the consumer.
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