Apparently NBC has truly learned how to go web 2.0! It’s allow third party websites to be able to embed their videos onto their own pages. Ok that’s not really an original idea or that exciting, but the player itself is responsive and the video quality is great. Of course there are ads and there is no way for video embedders to earn a percent off of the views they bring to these clips.
NBC definitely has the content that people want to watch, but if they could build a network like the AP’s The News Room – bloggers would be all over this service. If a website is bringing in viewers to your content, they should receive some sort of credit for doing so. The future for online video is going to be perfect for both content producers and syndicators, if syndicators are able to receive royalties for bringing views to ad supported videos created by the content producer.
We here at StuffWeLike will at some point have this capability for our media player The Pipeline so it’ll be interesting to see how that affects the usage of it.