The future is not YouTube?

YouTube is implementing video ads on user videos! Runaway, RUNAWAY! Here’s how their new ads work:
15 seconds into your video another video will overlay on top of that near the bottom, the video will stay up for 10 seconds unless the user clicks on it, by clicking on it the ad will play and the user video will pause, if the user doesn’t click on the video after 10 seconds the ad will disappear. This picture within picture sounds great if YouTube were paying the content creators!

YouTube Ad

While YouTube is still testing out ads there are a couple of services that already provide income to content producers:

Revver – Pre-roll/Post-roll ads. Requirements: original content, payments sent out after you’ve earned $20 or more.

MetaCafe – Banner ads at the bottom of the video. Requirements: original content, video needs at least 20,000 views and a 3 star or higher rating, payments sent out after you’ve earned $100 or more.

These two services are really the only ones that currently pay for your content. While Revver has less requirements before you receive a payment overall I’ve found it difficult to receive views from my videos on it. I don’t know if that’s because no one really goes onto Revver searching for videos or if the people using Revver aren’t interested in the content that I provided. MetaCafe on the other hand is easy to gain a couple hundred views in about a week, but the requirements of having to receive over 20,000 views and a 3 star rating or higher is ridiculous.

There is one more service that does pay users called Brightcove, but it’s really complicated to get your videos uploaded and just like Revver the videos that I did upload received extremely low view counts.

So while you might not get the view counts on these services as you do with YouTube at least you can start earning money today!

[Via SearchEngineLand]

One thought on “The future is not YouTube?

  1. Hi David,

    Glad to hear you’ve taken Revver for a spin. In addition to high quality Flash and QuickTime videos with revenue splits for creators and sharers of content, our core strength really lies in the power of the tools we provide our users – making the same platform we used to build Revver.com available for all Revver users. We have the most robust and flexible API in the industry – making Revver the ideal choice to power your own site or to build a new video portal.

    While some other sites like Youtube and Metacafe have started copying the revenue split model we pioneered, we’re still the only site that rewards people for sharing content – which is indicative of our roots as a network first, a portal second.

    However, we realize that many of our users are really hoping for the experience you described – just a simple upload-and-they-will-come approach. We’re constantly looking at ways to improve our service and one of our top priorities today is to help you generate traffic without having to put the effort into marketing and promoting your content.

    I think you’ll be pleased with the results. If there is any way I can be of assistance, please don’t hesitate to contact me,

    Asi Behar
    VP, Software Engineering – Revver
    asi {at} revver_com