Ah, Cloverfield – there has been no better viral marketing in the world. In fact, I’d warrant that the viral marketing itself has gotten more people on than the movie ever will. It’s coming out in only 11 days now, and we still know what/who the great monster guy is.
Continuing the viral marketing, a new video (or rather, series of videos) have appeared across the Internet, that take the form of news channels reporting that the Chuai Station that belongs to the Tagruato Corporation has been mysteriously wrecked. According to Tagruato’s site, Chuai Station is located quite a ways off the North American East coast (a good place to start ravaging New York) and was “opened” in September 2007.
While of course, we have no doubt that the monster should be at work behind this, Tagruato Corp. released a statement:
There has been an altercation at the Chuai Station. Although details are limited at present time, be assured that Tagruato is taking every measure necessary to ensure the safety and well being of all staff and crew. Specialty teams have been deployed, and are working aggressively to restore harmony at the site.
The cause of the problem is currently being investigated, although it is suspected that an eco-terror cell is responsible for the disturbance.
We have top investigators on our side. Everything will be resolved shortly, and all problems will be fixed. If you have any questions, please contact us at +81-3-5403-6318 for further instructions.
For those of you not in the know, Tagruato Corp. doesn’t actually exist, and it’s only part of Cloverfield’s vast viral marketing campaign.
That’s the Spanish version of the video, with the German and Italian versions also available (they all have slightly different footage, so you’ll want to check them all out). Very conveniently, there is no English version yet.
If you observe the videos carefully, you’ll notice that there are gun-toting ninjas escaping the station. Perhaps this is all a secret ninja conspiracy, whereby they secretly control the world? As you know, Ninjas are too fast to be seen – and if we are seeing them in the video, they’re probably decoys! There is a ninja conspiracy afloat, people. Be very, very careful.