Up until now the coolest thing that you could do with paper and a webcam was to have a lap dance, but now there’s so much more!

Esquire’s Augmented Reality bridges the world of interactive video with a magazine. In the December 2009 issue Esquire will enable readers to use their computer’s webcam to open up the magazine to a whole new world. This includes Robert Downey Jr. welcoming you to the magazine, control the clothes that Jeremy Renner is wearing, and have Jillian Jacobs tell you a joke. You can view this sweet magazine in action below: