NEW YORK, NY, June 7, 2011 – Yoostar’s social “video karaoke” performance platform introduces a new way for fans to interact with the MTV universe as Yoostar Entertainment Group (www.yoostar.com) and MTV today announced Yoostar on MTV. Making its debut this week at the 2011 E3 Expo, Yoostar on MTV utilizes the Kinect for Xbox 360 to offer players fun and excitement as they are transported directly into some of the best and most memorable MTV shows, programming and events.
“MTV has always been on the cutting-edge of pop culture, constantly defining the passions of today’s youth,” said Nicholas Reichenbach, Chief Content Officer, Yoostar Entertainment Group. “With our newly upgraded Virtual Green Screen technology, VGS 2.0, players can seamlessly insert themselves into some of the best and most beloved MTV programming and franchises ever.”
“We are truly excited to partner with Yoostar to provide fans with a fully interactive way to experience some of their favorite MTV shows of all time.” said Alex Ferrari, COO, MTV Music Group and LOGO. “This venture with Yoostar allows us to expand and deliver MTV content in a new manner, deepening our audience engagement through a fun video game and social
performance network that allows players to relive their favorite moments
from MTV shows and put themselves right in the middle of the action.”
In addition to unveiling the exciting new content of Yoostar on MTV at E3 Expo, the world’s premier trade show for computer and video games and related products, Yoostar will showcase its new technology upgrades. VGS 2.0, the next revolution in Yoostar’s performance video technology, works in conjunction with the Kinect for Xbox 360 to enhance in-game image quality and deliver virtual green screen performance like never before.
Yoostar on MTV will also include full support of the Xbox 360 4GB Console, giving players the ability to save and upload their scenes without the need for a hard drive.
Yoostar on MTV will be on display at the 2011 E3 Expo in meeting room #309 in the Yoostar Entertainment Private Meeting Room #309 in the South Hall of the Los Angeles Convention Center. To highlight the public E3 debut of the game, Snoop Dogg will be making a public appearance on Wednesday, June
8 @ 11:00 a.m. in the Yoostar Entertainment Private Meeting Room.