Majesco teams with NBA to develop new franchise

The new NBA video game is scheduled for commercial release in spring 2012.

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PRESS RELEASE

EDISON, N.J., June 7th, 2011 – Majesco Entertainment Company (NASDAQ:COOL), an innovative provider of video games for the mass market, today announced that it has teamed with the National Basketball Association (NBA) to begin development of an original video game basketball franchise.

The new NBA video game, which will be unlike most traditional sports video games, is scheduled for commercial release in spring 2012. Utilizing motion-based gaming technology, the game will be a fun and casual interactive experience.

“Majesco consumers are interested in branded gameplay, and we are excited to be teaming with a global brand like the NBA, to develop a unique and fun gaming experience,”said Jesse Sutton, Chief Executive Officer, Majesco.

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