Fox Interactive Media (FIM) today announced separate agreements to acquire Photobucket (http://www.photobucket.com) and Flektor, Inc (http://www.flektor.com). Photobucket is one of the Web’s most popular photo- and video-sharing services, and Flektor is a next-generation Web site that provides users with a suite of Web-based tools to transform their photos and videos into dynamic slideshows, postcards, live interactive presentations and video mash-ups. Terms of the deals were not disclosed.
“The acquisition of these two companies is a perfect strategic fit for us that reinforces FIM’s leadership in user-generated content,” said Peter Levinsohn, President of Fox Interactive Media. “As a leading site for creative expression Photobucket extends our reach among personal media sharing enthusiasts and the innovative new entrant Flektor brings highly-differentiated new tools to the table that will drive the next generation. Together, they represent a powerful combination and we are thrilled for them to join our network.”
Photobucket and Flektor join a number of other leading online destinations within FIM, currently the Web’s most-viewed network in the U.S. with more than 45 billion page views per month.* The group’s properties include MySpace, IGN Entertainment, FOXSports.com, AmericanIdol.com and others.
Photobucket (http://www.photobucket.com) has over 42 million users* linking billions of personal photos, images, slideshows, and videos to hundreds of thousands of Web sites. In addition, 47% of all Photobucket users link to social networks such as FIM’s MySpace (http://www.myspace.com), the world’s leading lifestyle portal.
Photobucket is expected to remain in operation as a standalone site while its technology and tools will be used to enhance sites across the FIM network, as well as the more than 300,000 other Web sites linked to by Photobucket’s users. Photobucket is based in Denver, CO, with additional offices in Palo Alto, CA.
“Becoming part of the Fox Interactive Media network will have a tremendous and positive impact on our ability to serve our users’ needs,” said Alex Welch, CEO Photobucket. “We plan to continue developing innovative tools that enhance self-expression and allow our users to have the best media sharing, linking and searching experience on the Web. Partnering with FIM will give us the resources and support to deliver on this vision, as well as the ability to offer new opportunities to our end users, customers and partners.”
Flektor’s innovative technology enables users to edit video and audio content in real-time, and either publish the finished product to Flektor.com (http://www.flektor.com) or embed it on any number of Web sites, blogs or social network profile pages.
By offering both editing and storage capabilities, Flektor gives content creators the tools to easily create mash-ups or other types of user-generated media clips without incurring the cost or technical expertise necessary to store and manage large files. Flektor’s approach to streaming photo slideshows and videos allows users to incorporate live features, such as quizzes and polls, into their creations and update previously-posted content without having to re-post the files.
”We founded Flektor to give Internet users the tools they need to easily create, connect and share content,” said Jason Rubin, co-founder of Flektor. “Becoming a part of the Fox Interactive Media network will enable us to deliver these tools to the broadest possible online audience.”
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