We’ve decided to name our media player so now rather than referring to it as the StuffWeLike.com Multimedia Player – let it now be known as The Pipeline.
We made the change because we realized that if you’re a webmaster, whom is using this player, you don’t want to be directly advertising another website. Also users on your sites won’t be confused when they see the player and wonder why it says the StuffWeLike.com Media Player and not your website.
So again welcome our new player – The Pipeline!
I believe your use of “whom” is both superfluous and incorrect. I’m on a spelling and grammar FRENZY!
[...] the player itself received its own name called The Pipeline. We spent a lot of time in our dorm rooms trying to come up with a good name and logo to go along [...]