[Update] – Check out more of our Cloverfield Coverage!
If you’ve seen Transformers, you’ll know that a secret trailer plays out in front of it. This “awesome” trailer has caught the eyes of many a moviegoer, leaving them stunned. The trailer is of J.J. Abrams’ next sci-fi project, which currently unnamed and goes by the codename “Cloverfield”.
The trailer is shot in a shaky home video camera style, which emulates a sense of reality and Youtube-ness. It is rumoured that the entire movie will be shot in this fashion. Wow. While all instances of the trailer have been forcefully deleted by Paramount, you can find one Google Video instance here at FirstShowing.net.
But what has made the internet really crazy is the unveiling of the movie’s diabolical Viral Marketing campaign. Like all others, it melds mystery with fear, intrigue and above all, internet fun. The campaign in question is in the form of a mysterious website: www.ethanhaaswasright.com. It may not make much sense to you at first. Read on to find out what I, Brandon and a whole lot of other people have uncovered.