MySpaceTV goes beyond borders

The popular social networking Web site MySpace is taking its MySpaceTV outside the US for the first time, as they penned a deal with London based Shine Group, a collection of creative TV companies helmed by Elizabeth Murdoch, the daughter of media titan Rupert Murdoch, who jus so happens to own MySpace via parent company News Corp.

“MySpace is essentially the world’s largest focus group,” said Travis Katz, head of MySpace’s international arm, when announcing the Shine Group deal at the recent MipTV conference held earlier this month in Cannes. “You can see what resonates with people and then take that content and blow it out worldwide.”

This is not the first time that MySpace has tried to channel its original shows beyond Internet boundaries onto more conventional television delivery. American broadcaster NBC picked up Quarterlife this past February but promptly dropped it when the show failed to register any interest with the network’s viewers.

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Popular shows created and distributed by the Shine Group which will soon be on MySpaceTV include ‘Life on Mars,’ ‘Spooks,’ ‘Hustle,’ ‘The Friday Night Project,’ ‘Masterchef’ and ‘Kill it, Cook it, Eat it.’

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Author: movie boss

Scott Rosenberg is an award winning entertainment journalist covering stories bridging the United States and Asia. He is also managing director of AMW International Co. Ltd., a Bangkok based pr and marketing boutique.

Wearing his journalist cap, he serves as Asian Pacific Bureau Chief of US based Film Journal International and former editor of Monsters and Critics. Formerly Scott was Thailand correspondent for The Hollywood Reporter and Southeast Asian correspondent for Variety.

Scott has served as consultant to many international film festivals, most recently serving as director for the inaugural Phuket Film Festival in Phuket, Thailand in October 2007.

Scott was presented the “Friends of Thailand” Award by the Thai Government in 2002 for his contributions to the Kingdom through his journalistic endeavors while having received from His Majesty Norodom Sihanouk, King of Cambodia, that same year the royal titles Commandeur de l’ordre Royal du Sahametrei and Commandeur de l’ordre Royal du Cambodge.

As a hobby, Scott raises rare breed, pedigree Thai Ridgeback Dogs and “hangs-out” with Thai Elephants in northern Thailand as they paint. Their paintings can be found at www.elephant-paintings.com

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