Don’t lie to me – you’re playing games on that computer!

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New York based NPD Group, a provider of consumer and retail information for a wide range of industries reported April 2nd that overall American participation in gaming rose in 2007 to 72 percent of the population from 64 percent last year.  Of these, more than half say they play games online.

In its “Online Gaming 2008,” which analyzes the online gaming landscape and focuses specifically on consumer behavior, time and money spent in this market, the PC platform continues to be the driving force in online gaming, with 90 percent of online gamers stating they use a PC to play games online, 19 percent claiming they use a video game system (console or portable) and 3 percent claiming they use a cell phone. 

Four out of 10 online gamers are ages 2-17, driven heavily by kids ages 6-12.  Kids ages 2 to 12 are driving more than 25 percent of online gaming, while 18-24 year olds only represent 10 percent of online gaming.

2 years old??!! I was still learning to use the potty at age 2 and today kids are playing games online???????

At this point in the lifecycle of today’s video game consoles, multiple console ownership is low, with only 3 percent reporting that they own two of the three “next-gen” systems and only 2 percent claiming to own all three systems.

Among those who use a video game system for online gaming, Xbox 360 is the top system used, with 50 percent stating they play games online via that system.  On average, Xbox 360 owners spend the most time per week using their 360s to play games online, followed by PC and PS3 owners using these respective systems for online game play.

According to the report, 13 percent of online gamers spend 20 hours or more per week on online gaming.  Per platform, 33 percent of portable online gamers, 29 percent of console online gamers and 13 percent of PC online gamers are in this heaviest online gaming group.

“Despite the buzz in the industry regarding online gaming, it is still relatively small compared to offline gaming,” said Anita Frazier, industry analyst, The NPD Group.  “There is still a large, untapped market for gaming in general and online gaming in particular.”

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Author: movie boss

Scott Rosenberg is an award winning entertainment journalist covering stories bridging the United States and Asia. He is also managing director of AMW International Co. Ltd., a Bangkok based pr and marketing boutique. Wearing his journalist cap, he serves as Asian Pacific Bureau Chief of US based Film Journal International and former editor of Monsters and Critics. Formerly Scott was Thailand correspondent for The Hollywood Reporter and Southeast Asian correspondent for Variety. Scott has served as consultant to many international film festivals, most recently serving as director for the inaugural Phuket Film Festival in Phuket, Thailand in October 2007. Scott was presented the “Friends of Thailand” Award by the Thai Government in 2002 for his contributions to the Kingdom through his journalistic endeavors while having received from His Majesty Norodom Sihanouk, King of Cambodia, that same year the royal titles Commandeur de l'ordre Royal du Sahametrei and Commandeur de l'ordre Royal du Cambodge. As a hobby, Scott raises rare breed, pedigree Thai Ridgeback Dogs and "hangs-out" with Thai Elephants in northern Thailand as they paint. Their paintings can be found at www.elephant-paintings.com

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