NBC has declined to renew its agreement to sell its shows on iTunes because Apple refused to increase its video prices from $1.99 to $4.99!
“We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase,” said Eddy Cue, Apple’s vice president of iTunes. “We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers.”
Apple’s agreement with NBC ends in December. Since NBC would withdraw their shows in the middle of the television season, Apple has decided to not offer NBC TV shows for the upcoming television season beginning in September. NBC supplied iTunes with three of its 10 best selling TV shows last season, accounting for 30 percent of iTunes TV show sales.
ABC, CBS, FOX and The CW, along with more than 50 cable networks, are still signed up to sell TV shows from their upcoming season on iTunes at $1.99 per episode.