If you’re going to deal with real companies, you better have a registered company name. It doesn’t matter what type of business you are as long as you look professional. Using a name Roxors probably won’t get you the respect that you’re looking for. Ideally you would come up with something that has meaning. Of course you don’t have to do it that way. Making up your own word like Yahoo and Google allows your company name to be unique and stand out above the crowd.