The popular social networking Web site MySpace is taking its MySpaceTV outside the US for the first time, as they penned a deal with London based Shine Group, a collection of creative TV companies helmed by Elizabeth Murdoch, the daughter of media titan Rupert Murdoch, who jus so happens to own MySpace via parent company News Corp.
“MySpace is essentially the world’s largest focus group,” said Travis Katz, head of MySpace’s international arm, when announcing the Shine Group deal at the recent MipTV conference held earlier this month in Cannes. “You can see what resonates with people and then take that content and blow it out worldwide.”
This is not the first time that MySpace has tried to channel its original shows beyond Internet boundaries onto more conventional television delivery. American broadcaster NBC picked up Quarterlife this past February but promptly dropped it when the show failed to register any interest with the network’s viewers.
Popular shows created and distributed by the Shine Group which will soon be on MySpaceTV include ‘Life on Mars,’ ‘Spooks,’ ‘Hustle,’ ‘The Friday Night Project,’ ‘Masterchef’ and ‘Kill it, Cook it, Eat it.’