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Sony, abiding perfectly to the “believe in the sales” maxim has decided to release a fourth version of their immensely popular PlayStation 2 console in India by Diwali – the festival of Light, which occurs somewhere around late-October or early-November. While the Wii and Xbox 360 compete neck-to-neck in the International market and the PS3 slowly catches up, here we have Sony selling the PS2, the first version of which was released in *drum roll* 2000. That’s 8 years ago, people. 2 years shy of a decade.
AC adaptors will be integrated into the console itself now, but even then, the PS2 will be “slimer, sleeker and more suave” [sic]. It will be priced the same as before, at Rs. 6990 (approx. $165). The PS2 has become the best selling console in India very recently because of this cheap price, easy availability, combined with the fact that there are still games being made for it. The Xbox, on the other hand, was nowhere in sight until the 360 came along with its humongous price tag.
Another reason why the PS2 is big here is, that pirated games for the PS2 are pretty much everywhere. For the Xbox 360 though, you need to buy original titles, which cost somewhere around Rs. 2000, which no sensible Indian consumer will be willing to spend. The PS3 is too downright costly and the Wii isn’t available officially (I don’t remember the last Nintendo console available officially here…)
In addition, Sony will also be introducing the PlayStation Network for India by the end of this fiscal year, which should bring India into the realm of online PS2 gaming.
Sony Country Manager (awesome title there) Atindriya Bose said, when asked about whether it will affect the PS3 market:
“We do not market it as a PS-2 or PS-3. It is the experience of the PS that we market. PS-3 is for the next generation. People who are first timers in the gaming market want to pick up PS-2 and experience that, before upgrading to PS-3,”
Now that’s funny. “How do we make money off of casual gamers?” they asked. “I know, milk the PS2 until we’re totally out of stock, release the PS4 and then release PS3, because it’s the console for the better gamers which the Indian crowd has become! Perfect plan!”
Source: The Economic Times