Best Buy Pushes HD & Playstation 3

Good news on the retail front. Best Buy is offering customers $100 off Sony Corp.’s Playstation 3 when purchased with an HDTV $999 and up. The promotion intends to further high-definition sales.

PS3

  Each PS3 sold includes a Blu-ray disc drive to playback high-definition titles.

Last week, Best Buy began offering a free $20 gift card with the purchase of any two Blu-ray disc titles.

The PS3 has seen strong sales following the Blu-ray camp’s victory over Toshiba Corp.’s HD DVD.

NPD Group Inc. on Thurs. recorded sales of 280,841 units sold in at U.S. retail in Feb., outselling Microsoft Corp.’s Xbox 360 by 10 percent.

Microsoft this week denied reports that it was in talks with Sony to provide a Blu-ray option for the Xbox 360. It said instead, it would concentrate on digital distribution via the Xbox Live online service.

Sony Computer Entertainment America topper Jack Tretton this week cited Blu-ray as a factor for strong PS3 sales

Post Blu-ray victory, Sony should sustain strong U.S. sales in Q2 on the release game titles, including Take-Two Interactive Inc.’s Grand Theft Auto IV and Konami Corp.’s Metal Gear Solid 4: Guns of the Patriots.

Since the Blu-ray format victory, retailers have begun to offer incentives to drive the format to customers.

Amazon.com this week fired a new Blu-ray disc sale that discounted titles up to 53 %.

Titles in the new sale include Casino Royale, First Blood, Curse of the Golden Flower, Transporter 2, and A Knight’s Tale.

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Author: movie boss

Scott Rosenberg is an award winning entertainment journalist covering stories bridging the United States and Asia. He is also managing director of AMW International Co. Ltd., a Bangkok based pr and marketing boutique. Wearing his journalist cap, he serves as Asian Pacific Bureau Chief of US based Film Journal International and former editor of Monsters and Critics. Formerly Scott was Thailand correspondent for The Hollywood Reporter and Southeast Asian correspondent for Variety. Scott has served as consultant to many international film festivals, most recently serving as director for the inaugural Phuket Film Festival in Phuket, Thailand in October 2007. Scott was presented the “Friends of Thailand” Award by the Thai Government in 2002 for his contributions to the Kingdom through his journalistic endeavors while having received from His Majesty Norodom Sihanouk, King of Cambodia, that same year the royal titles Commandeur de l'ordre Royal du Sahametrei and Commandeur de l'ordre Royal du Cambodge. As a hobby, Scott raises rare breed, pedigree Thai Ridgeback Dogs and "hangs-out" with Thai Elephants in northern Thailand as they paint. Their paintings can be found at www.elephant-paintings.com

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