It looks like Sony got something right this generation after all. After dogging the HD-DVD format in sales during this year’s first quarter, Sony-backed Blu-ray has gained a powerful ally in the format wars. Blockbuster Video rental stores have announced that going forward they will carry Blu-ray DVD exclusively in-store, although they will continue carrying HD-DVD in 250 initial test stores and online. They report that Blu-ray accounted for 70% of rentals between the two formats. This may deal the killing stroke to HD-DVD in a valiantly fought, yet futile, battle. And if it isn’t, rumor has it Target plans to do the same soon. Oh Noes, HD-DVD!
The North American HD DVD Promotional Group (what a name) says Blockbuster is jumping the gun, and that their decision was skewed by the success of Blu-ray titles released the first 3 months of this year. That’s right, the “TNAHDDVDPG” says that Blockbuster’s decision was skewed by RATIONAL THINKING! Logic ftw!
Thank Science I didn’t buy that HD-DVD player for my Xbox 360!