One of the key factors that you’ll notice in this industry is that if your game does not have the right PR behind it, the game won’t sell. Even with the right marketing stragety main-stream websites and magazines may not publish anything about the game.
In the case of EDI’s Morning’s Wrath, our first PR went out near the release of the game October 2005. It wasn’t until I sent Gamespot.com 3 copies of the same PRsÂ that they publish a page about the game in December 2005. Now with Malathedra Gamespot along with other major websites still have yet to publish anything about the title even though it was announced on June 1st 2006.
How are developers supposed to reachÂ the gamingÂ audience when the media doesn’t cover their game?