NBA 2K12 Midnight Launch

We did a live broadcast of the NBA 2K12 midnight launch event on October 3, 2011. Click here to view our past live events. If you missed the broadcast, enjoy the video and photos below!

Join our crowd on Ustream and following our updates on Twitter so you know when we’re broadcasting next.

Welcome to the NBA 2K12 Midnight Launch:

Talking with the fans:

Exploring the event:

Recap of the Red Carpet:


Tournament Winners:

Mike Brown:

Magic Johnson:

Photos from NBA 2K12:

More videos and photos from the NBA 2K12 event at

Posted by on Tuesday, October 4, 2011

Majesco teams with NBA to develop new franchise

The new NBA video game is scheduled for commercial release in spring 2012.


EDISON, N.J., June 7th, 2011 – Majesco Entertainment Company (NASDAQ:COOL), an innovative provider of video games for the mass market, today announced that it has teamed with the National Basketball Association (NBA) to begin development of an original video game basketball franchise.

The new NBA video game, which will be unlike most traditional sports video games, is scheduled for commercial release in spring 2012. Utilizing motion-based gaming technology, the game will be a fun and casual interactive experience.

“Majesco consumers are interested in branded gameplay, and we are excited to be teaming with a global brand like the NBA, to develop a unique and fun gaming experience,”said Jesse Sutton, Chief Executive Officer, Majesco.