Toshiba: HD-DVD sells more than Blu-ray, more laughing at Sony

Toshiba HD-DVD

One of technology’s more heated battles is between the HD-DVD and Blu-ray storage formats, a rivalry comparable to Windows/Linux/Mac, UT/Quake 3 and Sony/Microsoft. The latest strike has been made, and Toshiba reports that HD-DVD is in the lead!

HD-DVD players began to outsell Blu-ray ones since about mid-September, according to NPD sales figures. Jodi Sally, Toshiba VP for marketing of digital A/V products said that year to date, according to NPD figures, HD DVD players command 53% of sales; Blu-ray players, 44%; dual format players, 3%. The lead may sound marginal, but it may just herald a dark future for Blu-ray.

Sony managed to woo many customers to their camp of evil when they released a cheaper version of Blu-ray players, and attained a status of absolute win. Sally says that the victory was short-lived and that HD-DVD still dominates the scene. Sony can be seen crying in that corner again, like last week (or the week before).

And as for the PC, Toshiba expects 5 million HD-DVD drives to be sold in the fiscal year 2008.  With this, they seek to compete further against the atrocities of Sony’s Blu-ray. What is Toshiba’s master plan?

Toshiba believes more people are buying PC HD DVD drives with the pure intention to watch high-def movies than people who are buying the PS3. Sources have estimated that just 20% of PS3 owners have played movies on the machine.

Where will war turn next? Will Blu-ray strike back? Will Toshiba merge with Sony to form the Imperial Japanese Electronics corporations and attack American shores? We can only hope wait.

[Via Video Business]

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