Your pitch is your website. Whether you are looking for a publisher or a distributor, the first thing they’ll see is your website. When you release your game your website will be the first thing a player interacts with. You must at all costs make the presentation of your website as simple and professional as possible, while maintaining the game’s atmosphere.
If your game is aÂ horror game, the website should be dark andÂ graphically run-down. If you have a puzzle game, the website should be bright and colorful.
No matter what the layout looks like it doesn’t matter if the visitor can’t find what they are looking for. AnyÂ page besides News, Forum, Screenshots (Media/Downloads), Purchase, Contact could be pointless. You want to keep things organized and clutterless. If your visitor cannot find what they want in 5 seconds your websiteÂ layout sucks.