When will Nintendo lower the price on the Wii? If you think it’ll be this holiday season, you’re probably wrong. I’d say Spring ’08/Summer ’08. Here’s why:
Nintendo has yet to steadily replenish its Wii unit supply. Why would Nintendo want to lower the price of a system that’s still sold out? There wouldn’t be any advantage to doing it.
This holiday season Nintendo needs to focus in on the games. It needs to tell gamers that while the Xbox 360 may have Halo 3 and the PS3 has Heavenly Sword – The Wii has Super Mario Galaxy and Super Smash Bros Brawl. Mario has always been a million unit seller series and last generation’s Smash Bros title gave the Gamecube its most wide appealing game. Nintendo cannot afford to draw attention from these two AAA title releases.
Thirdly it’s highly likely that Sony will lower the price of the PS3 either by this holiday season or early next year. In the race of console supremacy, the PS3 is in dead last. Sony needs to throw as many cards as it has to grab gamer’s attentions before the gap between the Wii and Xbox 360 sales gets seriously out of control.
In order to continue to appeal to a wider consumer audience, Nintendo will have to lower the price of the Wii console. Keeping the above factors in mind, Nintendo will most likely wait till next year to take the plunge. Most likely the price drop will only be a $50 price reduction. Hopefully Nintendo will continue to bundle Wii Sports even after the price drop. Wii Sports has been the reason why many casual gamers have been so interested in the Wii with its unique gaming style. To eliminate this free bundled title might actually hurt Nintendo in the short run.