The newest endurance test taken by David Blaine didn’t end right according to the man himself.

The original plan after being hung upside-down for 60 hours would be that he would dive into a load of helium balloon and be carried away. Funnily enough ABC who televised the events didn’t want to do it due to high winds. So Blanie’s newest stunt ended without anyone really caring, far from his original trapped in ice fan fair from a few years ago.

Then there was that odd stunt where he just stood on top of a pole in New York plus the box in London incident. It’s going to be hard to imagine just what stunts he came come up with next. Perhaps he could do something like spending a week on a plane trying to stay awake. At least something more imaginative than his previous tricks. One thing is for sure, we have not heard the last of the great showman David Blaine and his antics all around the world.

The web is buzzing with reviews for Mercenaries 2 and while my opinions are not decided yet an interesting story has come to our attention. On Friday the 3rd September EA took over a London petrol station near Finsbury Park and completely transformed it into a military style bunker. Going as far as to include oil barrels, sandbag walls and costumed actors to pump the petrol.

What they failed doing when giving away their £20,000 of free petrol to anyone who came along was choosing a good location. As anyone who has been to London knows there is no space anywhere so having 20 cars down the middle of a road waiting to get their free £40 of fuel caused a huge number of complaints including the local MP speaking out. Temperatures increased and those drivers in the queue started swapping abuse with those trying to get past so chaos was close by the whole time. What made this even less impressive was while the promotion began around 7:30 in the morning the press release to announce it was to take place didn’t go out until 9:11am local time. This meant that it was too late for most media outlets to assign reporters, let alone camera crews to go along and film the story. As anyone in PR should know you need to provide several days notice at the least when an event is to take place as the very minimum the press requires is to figure out a way to get to the site and plan interview questions etc.