Gearbox talks about how to do in-game advertising right
Gearbox recently landed a deal with Double Fusion for in-game advertising. Now, people hate advertising and for years, decades, in fact - games have been devoid of internal advertising. Gamers want to keep it that way. So gamers asked, how could Gearbox be so cruel and allow in-game advertising to pervade their fantastic games, such as their award-winning Brothers in Arms series?
Gearbox recently posted an update on their blog that sets the record straight on in-game advertising - they explain how it will work, how they value integrity and authenticity like all of us gamers. Hit the jump to find out what Gearbox says!
Tags: , advertising, brothers in arms, brothers in arms: hell's highway, gearbox, hell's highway, in-game advertising, Video Games