Gearbox recently landed a deal with Double Fusion for in-game advertising. Now, people hate advertising and for years, decades, in fact - games have been devoid of internal advertising. Gamers want to keep it that way. So gamers asked, how could Gearbox be so cruel and allow in-game advertising to pervade their fantastic games, such as their award-winning Brothers in Arms series?

Gearbox recently posted an update on their blog that sets the record straight on in-game advertising - they explain how it will work, how they value integrity and authenticity like all of us gamers. Hit the jump to find out what Gearbox says!

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Gearbox Software, known for being the guys behind remarkable titles like Brothers in Arms series, the Half-Life expansion packs, the Halo: Combat Evolved PC port and Counter-Strike: Condition Zero have revealed on their forums that they are working on a new, top-secret project and are looking for talent!

We knew that Gearbox is busy with the upcoming Brothers in Arms: Hell’s Highway and an original project called Borderlands that we covered earlier. This new project however, is not among the two of these and will not even be coming for a while - hit the jump to find out more!
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