At Macworld Apple announced several new features to the Apple TV and a new price ($229 for 40gb, $329 for 160gb), all making for a package that’s actually appealing.

Users can now rent over movies straight from iTunes. Over 1,000 titles will be offered by the end of February. Of that 100 titles will be offered in high definition with 5.1 Dolby Digital surround sound. Costs will be $3.99 for new releases, $2.99 for library titles, and $4.99 for high definition titles. Costumers will have 30 days to activate the title and 24 hours after that to watch it.

Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment on their computer, all
current generation iPods or iPhone.

“With the new Apple TV and iTunes Movie Rentals, movie lovers can rent DVD-quality or stunning HD movies from their couch with just a click of a button,” said Steve Jobs, Apple’s CEO. “No more driving to the video store or waiting for DVDs to arrive in the mail.”

Other new features include viewing photos from their computers, Flickr and .Mac Web Galleries on their widescreen TV as slideshows or screen savers, and anytime photos are updated on Flickr or .Mac, they are automatically updated on Apple TV.

Dock your iPod and view its content in high-definition on your TV, sweet. HomeDock HD Upconverts iPod Video to 720p or 1080i via HDMI. Control the content via an RF remote and you’re good to go. The HomeDock HD will be released in Q2 2008 for the price of $249.99.

As of right now you’ll save $50, but the question at this point in time is will the price of Apple TV reduce or add more features that makes the HomeDock HD not that great of a bargain? We’ll disclose this information later today.

[Update] It’s official the Apple TV is now $229. Looks like the HomeDock HD is going to have a tougher time in the market.

IPTV (Internet Protocol Television) is the wave of the future. On January 7, 2007 Bill Gates announced how Microsoft will bring Television to Xbox 360 users, not through downloads but through live feeds. The Microsoft TV IPTV Edition is set to be available this holiday season and will give users an alternative route to watching TV.

Imagine being able to throw away your DVR/cable box, not paying for your Cable TV service, and seeing every channel in digital format as well as high-definition. That’s the promise that IPTV brings. While Microsoft isn’t the only company working on IPTV technology, Microsoft is well ahead of the pack because it’s install base for Xbox 360 users is already over 10 million worldwide!

While it isn’t clear how Microsoft will distribute this service, if it’s a free download on the Xbox 360 - why wouldn’t you use it? As a suggestion for Xbox 360 owners who want IPTV, you might want to purchase Xbox 360 Messenger Kit. Isn’t it easier to search for a show by literally typing it in rather than selecting the on screen text?

IPTV is only one part of Microsoft’s overall vision of creating the “Mediaroom.” Microsoft’s Mediaroom will bridge the gap between home computers and the living room Television, expanding upon the current Windows Media Center software.

The only company that’s close to bringing IPTV to the home is Apple. Similar to the Xbox 360, the Apple TV can grab photos and videos. So far though the Apple TV hasn’t been that great of a success. Right now there’s no major advantage to owning the Apple TV simply because it doesn’t do anything outrageously unique.

Rumors have surfaced saying that Apple will release its IPTV product/software sometime in 2008. As with any product, Apple tries to be as innovative as possible. But how can you innovate in a sector that has yet to be widely tested?

Every electronic manufacturer realizes that the future of the technology industry is convergence. Hopefully these software giants know that consumers want their content no matter the platform it was purchased or added onto. The service that’s going to succeed is the service that provides it all, in an easy to use system.

Videos about this beautiful world, where machines serve man without frustration can all be found below: