Gearbox recently landed a deal with Double Fusion for in-game advertising. Now, people hate advertising and for years, decades, in fact - games have been devoid of internal advertising. Gamers want to keep it that way. So gamers asked, how could Gearbox be so cruel and allow in-game advertising to pervade their fantastic games, such as their award-winning Brothers in Arms series?
Gearbox recently posted an update on their blog that sets the record straight on in-game advertising - they explain how it will work, how they value integrity and authenticity like all of us gamers. Hit the jump to find out what Gearbox says!
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Promoting The Pipeline multimedia player has been much more difficult than what I originally thought it would have been. I explain to webmasters that they can get free video and audio content, but the majority turn their heads in the opposite direction. Why is that? We’ve changed the name from StuffWeLike.com Multimedia Player to first off something more easier to remember - The Pipeline, and secondly to something that didn’t advertise StuffWeLike.com in its name.
Right now we have 3 video game websites that have the multimedia player on their websites. I’ve contacted tons of websites through both forums and using instant messanging programs. Neither way seems to really work that well.
My goal isn’t to have every website in the world using this player. I’m looking to gain a core group of websites that want video and audio content on their websites. Obviously video and audio content is the wave of the future so why is it that people don’t seem all the interested in this program?
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After several months of no major public announcements, the development team at Packom Interactive uploaded major content changes on
www.TheDivineGame.com. A teaser trailer, new screenshots, concept artwork, and wallpapers have all been released.
“For 30 days TheDivineGame.com featured a countdown clock, marking a deadline that was just as exciting to us as it was gamers,” said Executive Producer David Rodriguez. “We’re proving to the world that even though we are an independent game development studio, we can still create shockwaves in the industry.”
While /The Divine/ is still a work in progress, gamers can now get a better feel of what to expect. In total 12 new screenshots, a teaser trailer, 4 concept artworks, and 8 wallpapers have been uploaded.
Expect even more updates in the coming weeks.
*About /The Divine/*
The battlefield of space is lit brightly with the fires of war for the Colonial Federation. Between attacks from the Confederation and their mutual enemy The Fleet, Lieutenant Zeke Auris is just a man trying to stay alive. Drafted into the war, his only goal is to see the day the battles are done. But fate has a different idea in store for Zeke when he stumbles upon one of the greatest mysteries that may lead to mankind’s peace… or destruction.
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