Microsoft pays $300 million to be cool.

August 25, 2008

Who knows, maybe Microsoft have been watching some television as they are going to pay $300 million dollars to be more popular. All because Apple have been calling them names and it’s starting to hurt their feelings, or more importantly, perhaps the bottom line.

To this end, to complete with Apple’s long running advertising campaigns showing Microsoft as the old, stale company with a grey operating system compared to the artistic delights provided by Apple’s OS MS have had an idea. That is to spend big money on Jerry Seinfeld. Not just buying him dinner so he says nice things about them but as the new face of a huge advertising campaign to fight Apple and regain their place as the undisputed champ, the (Star Wars) empire, the king of cool, the man of the hour, the…you get the point!

Source: http://blogs.reuters.com/mediafile/2008/08/21/microsoft-to-drop-300-mln-in-cool-quest/