No this isn’t a new T-Mobile technology, it’s Splashcast silly! Splashcast is a company with its eyes set on building an interactive widget based multimedia service. It has been a while since they’ve released a new feature, but today is literally marks a new slate for Splashcast.
Not only did they introduce a new feature, they’ve completely redesigned their intuitive console. The console is where users create Channels, Shows, and upload their items. The new console layout makes Splashcast even easier to use. It is by far one of the most simple control schemes for any media service out there!
Splashcast’s new feature, HotSpots allows users to add a box within their media that can pop up an image or SWF file. On top of that the file can be linked to a third-party URL.
Video producers will be able to provide a new way for users to interact with their video. Additionally, advertisers will definitely get a kick out of the possibility for mega-product placement. In this world were no one has a definite answer to making BIG BUCKS in the online video realm, it’ll be very interesting to see how this affects Splashcast.
Currently Splashcast does not have an advertiser network of any kind for its video producers. So will it have to be up to video producers to find the advertisers and try to get them to place ads in their videos? How would that model exactly benefit Splashcast?
I’m still messing around with this HotSpot technology. Currently pictures from Facebook are not being recognized. Hopefully Splashcast will be able to fix this bug soon!
StuffWeLike uses Splashcast for its social network widgets: Facebook and MySpace. Click here for our previous coverage of Splashcast. You can see HotSpot in action below:
