Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group announced today that it will begin to stream content in true high definition resolution this summer on its Emmy Award-winning ABC.com broadband video.
“We are excited to be the first in the industry to stream HD video available on the web, providing ABC.com users with an unprecedented online viewing experience,†said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney-ABC Television Group. “By continuing to listen to our audience and enhancing our digital offerings with the best technology available, we further strengthen their relationship to our brands.â€
Launching as a beta test in early July, the full-episode broadband player’s HD channel will feature a limited amount of content in true high-definition 1280 X 720 resolution from such series as “Lost,†“Desperate Housewives,†“Grey’s Anatomy†and “Ugly Betty.†In conjunction with the launch of the new season in September, a more robust HD programming lineup will be offered.
“This is all about innovating and creating ‘what’s next’ to give consumers the best experience as they watch our content, regardless of viewing platform,†said Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group. “With the advancements in display devices and the prevalence of hardware with the processing capabilities to handle this technology, offering true HD content online is a natural.â€
Additionally, this fall the ABC.com’s full episode player will be expanded further to included national news and local content, in addition to primetime entertainment programming. This new player will be geo-targeted, offering the ability for local ads and content to be more relevant to each individual user.
ABC.com’s broadband player currently offers full-length episodes in high quality, standard definition resolution of over a dozen series, including “Desperate Housewives,†“Grey’s Anatomy,†“Lost,†“Ugly Betty,†“Brothers & Sisters,†“Notes from the Underbelly,†“Dancing with the Stars†and “According to Jim,†free to consumers on ABC’s website the day after their broadcast premieres.
In April the full-episode player began offering full-screen viewing as well as a small “mini†screen that users can position wherever they choose on their desktops, in addition to the two original standard viewing size viewing options. To date, ABC affiliates covering 80% of the country — including all major affiliate groups and the ten ABC owned stations — have launched or have committed to launching the player on their own websites and are taking advantage of the opportunity to incorporate local advertising into the programming.
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